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SWAY: a case study on (in)effective persuasion

Alex Sanchez (M’20) created this video as a part of his Capstone project; a literature review on the research and use of the psychology of persuasion to create a set of guidelines for framing messages towards young men encouraging them to engage in gender-equitable behavior. You can find his entire capstone here.

Difficulty playing? Watch the full video here.

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